Back to news

Achieve up to 9% higher sales prices with HOP marketing

June 28, 2021 | Sales  

Share this article  

How you market your property is one of the most important parts of selling your home. Poor marketing could result in less interest in your property and therefore fewer potential buyers. Whereas doing it properly can significantly increase your chances of securing more viewings, more offers, a better price and can even help sell your home more quickly.

At HOP we pride ourselves in providing only the best, high impact marketing for all our properties. We have tailored our techniques over the years to ensure our knowledge, listings and marketing are exceptional to achieve maximum exposure.

What does our top-notch marketing include?

✔️ 360° Virtual Tours

✔️Professionally enhanced photography

✔️Expertly drawn floorplans

✔️High quality PDF brochures

✔️Full property listings with well written descriptions, map, EPC and brochure included

✔️Marketing on our HOP website with an average of 3,000 visitors per week.

✔️Listings on all major portals including Rightmove, Zoopla, Onthemarket and PrimeLocation

✔️Premium Listings/Featured Property Listings on Rightmove and HOP website

✔️Eye catching branding and HOP ‘For Sale’ board outside your property

✔️Applicant matching and emails to our established applicant database

✔️Shared on our popular social channels including Facebook and Instagram


Why use 360° Virtual Tours?

Our virtual tours are done using Matterport, providing the best, high quality 3D tours of your home. Matterport is a three-dimensional camera system that creates realistic, fully immersive virtual experiences. Viewers can manually explore the every corner of your property from a variety of viewpoints on screen and get a feel for the space. The  platform allows us to promote your property to the market in a personal and interactive way, allowing potential buyers to view your property in their own time, 24hrs a day from their phone, tablet, laptop or desktop.

“Homes listed with 3D virtual tours spend up to 31% less time on the market!” (Matterport).
“Real estate professionals can achieve up to 9% higher sales prices when listing with a 3D virtual tour” (Matterport).

Our use of 3D virtual tours has proven to sell our properties quicker and for a higher price, with potential buyers being able to offer within hours of a property being listed, from the comfort of their own homes. In addition, it also means buyers who do book to view your property are likely to be more serious about taking the next step having already taken a peek inside!

As well as the everyday benefits of Virtual Tours, the online viewing experience has been a lifeline for most during the difficult 2020/2021 year. With many buyers having to shield or unexpectedly isolate, HOP have enabled buyers to view the property virtually, meaning they haven’t missed out on their dream home. It also helped reach out to buyers who may be relocating and cannot make your viewing due to travel limitations, thus exposing your property to thousands more people up and down the UK and abroad.

Check out Property Investors latest article on how using  virtual tours can boost sales values.


Premium and Featured Listings on Rightmove

Rightmove is the most popular property portal in the UK, receiving c125 million views per month. It is likely that the first time your buyer will see your property is on Rightmove, therefore its essential you take advantage of the exposure the portal provides!

At HOP we offer Premium and Featured listings on Rightmove to all our vendors.
What is a Premium listing?

Premium listings are the properties that are highlighted in green when scrolling through Rightmove properties. The eye-catching enhancements along with showing 5 images instead of the standard 1 image, increase your click through rate by over 30%, subsequently resulting in more enquiries and in turn improving your chances of a quicker sale.

“35% more property brochures are viewed when Premium Listed” (Rightmove)
What is a Featured listing?

Featured listings provide the ultimate exposure on Rightmove. They are guaranteed to appear at the top of the search result when buyer’s criteria match your property as well as at the top of generic searches too! This means that no matter whether Rightmove has listed 20 other properties in that area on that day, your property remains at the top of the search results. They also display 3 much larger images which makes the property stand out against other standard listings.

According to Rightmove, “Featured Listings generate twice as many detailed views”.

Our fresh approach and our bespoke marketing packages ensure your property receives the exposure it needs to sell faster and for more money!

Why settle for less when you deserve more?
Call our sales team today find out how we can give you an all-round top-notch service – 0113 322 9533


Back to news

Book your free no obligation market appraisal today!

Book NOW!

You may also be interested in…

What is a Market Appraisal & Why is it Important for Property Owners?

Landlord News



What is a Market Appraisal & Why is it Important for Property Owners?

Read more  
Everything You Need to Know About Buying a House



Everything You Need to Know About Buying a House

Read more